Production materials
Behind the scenes:
Overall creation of your product: 0:00 - 5:56
You using your planning materials when shooting: 0:00 - 5:56,
Risk assessment: 0:00 - 2:42
setting up cameras: 2:42 - 5:56
locations to film: 4:20 - 4:38
raw footage and logging rushes: This is shown throughout the behind scenes video I have logged all the raw footage which I need and posted it in learning outcome 4, as well as all of the rushes are placed in learning outcome 4
which footage/audio is useable or not useable and why? - I will be using lot of the diegetic sound such as the bells ringing on kings parade and people talking, however all the other background noise I will be cancelling out and layering music over the top. Some of the footage I will be using mainly as they where shots that were t done right, I had all the correct shots placed in the right location however I dint like how they where shot so I cut them from the final edit, and instead used the second or third take of that shot and placed it in.
Demonstration of you ensuring safe working practices as outlined in your risk assessment are being adhered to: Throughout the filming of the promotional video I always carried a copy of there risk assessment to make sure I had the right contact details with me the whole time in case of any accident or injury from one of the crew. When on set I also made sure there where no cables lying around and I also made sure when using the tripod it wasn't place anywhere which could be an obstruction to us or any members of the public, by making sure this didn't happen I talked to my crew about risks that could occur in my behind the scenes video.
Discussion of you ensuring the codes and conventions of the genre chosen are being adhered to:
The genre I have chosen for the promotional video is a promotional video genre, the ways I will be sticking to this is keeping with the same technique other promotional videos use such as camera work lighting and music. So t make sure I adhered to this genre I made sure all the shots I did where similar to other promotional video materials. I did this to insure it was the same style and genre to other promotional materials, by doing this I stuck to the same genre. The codes and conventions to a promotional video are, lighting, sound, camera angles, voiceovers, music and location, these codes and convention allow the video to create meaning so its easy to connect to the audience. And with promotional material that is the idea of a promotional video to connect to an audience, so by adhering to all of these codes and conventions Im sticking to this genre to create meaning.
You using your planning materials when shooting: 0:00 - 5:56,
Risk assessment: 0:00 - 2:42
setting up cameras: 2:42 - 5:56
locations to film: 4:20 - 4:38
raw footage and logging rushes: This is shown throughout the behind scenes video I have logged all the raw footage which I need and posted it in learning outcome 4, as well as all of the rushes are placed in learning outcome 4
which footage/audio is useable or not useable and why? - I will be using lot of the diegetic sound such as the bells ringing on kings parade and people talking, however all the other background noise I will be cancelling out and layering music over the top. Some of the footage I will be using mainly as they where shots that were t done right, I had all the correct shots placed in the right location however I dint like how they where shot so I cut them from the final edit, and instead used the second or third take of that shot and placed it in.
Demonstration of you ensuring safe working practices as outlined in your risk assessment are being adhered to: Throughout the filming of the promotional video I always carried a copy of there risk assessment to make sure I had the right contact details with me the whole time in case of any accident or injury from one of the crew. When on set I also made sure there where no cables lying around and I also made sure when using the tripod it wasn't place anywhere which could be an obstruction to us or any members of the public, by making sure this didn't happen I talked to my crew about risks that could occur in my behind the scenes video.
Discussion of you ensuring the codes and conventions of the genre chosen are being adhered to:
The genre I have chosen for the promotional video is a promotional video genre, the ways I will be sticking to this is keeping with the same technique other promotional videos use such as camera work lighting and music. So t make sure I adhered to this genre I made sure all the shots I did where similar to other promotional video materials. I did this to insure it was the same style and genre to other promotional materials, by doing this I stuck to the same genre. The codes and conventions to a promotional video are, lighting, sound, camera angles, voiceovers, music and location, these codes and convention allow the video to create meaning so its easy to connect to the audience. And with promotional material that is the idea of a promotional video to connect to an audience, so by adhering to all of these codes and conventions Im sticking to this genre to create meaning.
Demonstration of you ensuring safe working practices as outlined in your risk assessment are being adhered to: 0:10 - 0:46
Discussion of you ensuring the codes and conventions of the genre chosen are being adhered to: 0:46 - 1:30
Discussion of you ensuring the codes and conventions of the genre chosen are being adhered to: 0:46 - 1:30
Example rushes
This shot is perfect for my promotional video as its the shot I wanted, and matches my storyboard perfectly. It also shows the beauty of Cambridge and the culture. This rush shows how busy Cambridge can get and how many people visit this beautiful city, filming a clip like this helps meet the client brief. The strength of this piece is how the shot is framed, I think it really conveys the beauty of Cambridge.
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This shot is suitable for my promotional video as it shows a birds eye view of cambridge and how packed it can get. It also shows there are many places to shop and places to look around our cultural city.
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This shot is also suitable for my promotional video as it shows what Cambridge is mainly know for ( Universities and cycling ) this gives people a clear understanding of how beautiful it is and how it attracts thousands of students every year
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This shot is suitable for my promotional video as it shows Cambridge getting very busy which is good, as I’m trying to show people how busy it and try and get them to come to Cambridge as its such a beautiful place as well as such a nice place to be.
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This shot is suitable for my promotional video as it shows how green Cambridge is, It also shows the viewer that there is more to do then shopping and eating for example, Walking your pets or having picnics and playing ball games
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This shot is good for my promotional video as it is a very striking shot of the back of kings college and many people who see this shot will instantly relate it to Cambridge as its a very beautiful shot that many people have seen before. This will also attract people to visiting Cambridge as they can see the pure beauty that surrounds the whole of Cambridge
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Create production material that follows the code and conventions of the chosen genre for the media product:
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This is a Promotional Video which I am using to help me demonstrate the Codes and Conventions which I need to apply to my video and refer to all the time.
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The codes and conventions for a Promotional Videos:
- Inform about the product
- Music
- Interviews this is typical for a promotional video
- Shots, which can vary and don't last too long
- Transitions and titles (Graphics)
- Lighting is key as it should be bright as this will appeal to the audience.
Codes and Conventions of the Promotional Video:
The code and conventions of the Google promotional video are used to interest and gain the audience attention they also do this by making the video as uplifting and positive as possible. The music in this piece is uplifting and upbeat which will make the viewer feel happy. A lot of the shots in the promo video are blue Skies with buildings and objects in front or of people doing something and there is no visual content in this piece which makes the viewer feel unhappy. An example, people drinking alcohol wouldst be a good shot to have in this piece was it promotes alcohol as well as putting the company they are trying to promote in a bad light.
I will be making sure I stick to the client brief and by doing this ill make the client happy as I will be following exactly what they want in the brief but they will be kept happy as I am using the codes and conventions of a promo video. This will mean the video will be perfect for the client as it will match a promo video perfectly and when it does this it will promote the product perfectly.
Examples of the Codes and Conventions in the Google Promotional Video:
- The promotional video uses uplifting and funky music which engages the audience as well as making the video feel inviting.
- The promotional content also uses pleasant clips of people, objects, buildings and places. It didn't have clips of undesirable imagery such as people drinking alcohol, smoking or just being loud and not seen to be quiet and friendly
- The promotional content for google insure the workers have free space to work as well as being able to be outdoors and having fun with colleagues.
- The promotional video promotes google in a good light, as it shows and highlights all the fantastic stuff you can do at google and how they are such flexible company to work at, the have made sure in the video thyme don't show or talk to much about the work as it will possibly be a lot of work.
Examples of Codes and Conventions I have used:
- I used in my promotional video upbeat and funky music, if the music I used was slow and not as uplifting the audience will lose interest and not want to visit Cambridge.
- I also made sure in my promo video I didn't use undesirable content such as litter on the floor people smoking or being loud and disrespectful, as this would make the audience not want to visit Cambridge.
- Ive made sure I've used quick clips in my promotional video this is because having long clips can make the audience lose interest and as soon as they lose interest they won't care about Cambridge and the audience will forget about it.
- In my promotional video I've made sure I've included content that will appeal to a wide demographic not just an older demographic, for maple I've added clip of where younger people can go for the nightlife or places to hang out. But when doing this I still haven't made it look undesirable for the audience.
- I have made sure the video also informs the target audience, I have done this by adding a voiceover which gives fact and helpful advice for when the audience visit Cambridge.
- I have highlighted and shown all the interesting and beautiful places in Cambridge as this will help appeal to the audience. Ive made sure I haven't filmed anything that is not appealing.
How Google reflects the Codes and Conventions of a promotional video:
Mise-en scene:
Lighting:
The lighting in the google promo video is the same throughout the video being very bright and colourful, this here is an example of the codes and conventions of a promo video. The colours in the aren't extremely bright but they are still warm colours, however as they are a company they still need to keep a professional feel to the video. But by doing this in the video it make it feel google is a very relaxing place to work, the lighting also helps light objects or building in the video as the viewer can then clearly see what they are being offered. This will help promote google in a good light and will make people wan to work there.
Costumes:
In the promo video for google there are no costumes for any of the actors or workers, instead they use there own clothes (day to day clothes) this however is used as an advantage in the promo video as this will be seen as a good thing, it'll make google seem laid back and a nice place to work.
Location:
The location for the google promo is all shot on site at the google campus in California. Within the sequence they use a variety of shots to show of what it is like to work at google. They also show buildings and objects within the google community, this will then overall promote google as a good place to work.
Props:
There where many props used in this video for google for example props include, food from the food hall, google glasses, google phones and laptops as well as the actual google logo. By doing this you can still keep the viewer engaged but also keep on feeding them the logo of google and promote the products within it.
Editing:
The editning of the google priomtilnl video is a varied video for example every now and then they will place quick clips of people doing something such as working, chatting, eating or being outside then they will cut back to people talking to the camera or people working around a table. The aren't many transitions in the video, this then keeps the focus on the product they are trying to promote which is a job at google. The editing also fits with the music fro example clips being changed to the beat of the music, this is very entertaining for the audience and keeps them engaged
Sound :
There is some use of diegetic sound in this piece however it is mainly focused on the background music as well as the voiceover and interviews they do with the employees. The music is upbeat this will help increase the interest in working at google, this also makes google seem like a fun and happy place to work. The voiceover and interviews are also upbeat this is done by the employees as they seem interested and excited when they talk to the camera which helps build a positive tone for google.
How my promotional video reflects the Codes and Conventions:
Mise en scene:
Lighting:
The lighting which I use in my lighting is very bright, all the lighting I use is all natural sunshine. This helps build a more natural feeling of Cambridge to the audience. Also by using the natural lighting it makes my promo video more positive rather than a negative one, and helps promote Cambridge to seem like a place where you need to be. The lighting was very similar to the one in google where it was all mainly natural lighting which therefor will akee Cambridge feel like a positive place to visit.
Costumes:
In my promotional video they're are no costumes assigned to anyone as I have no actors, this therefore means I used the general public in my promotional video quiet like google did in theres. I made sure in the video that everyone was wearing appropriate clothing and nothing outrageous, by filming people in normal clothes it gives Cambridge a feel or relaxation and casualness which helps the audience relate and see Cambridge as a place they will fit in.
Location:
The location which I have shot my promotional content is Cambridge, there are many different location within the sequence which I have used which help reflect Cambridge as a beautiful place to be, for example one of my locations I used was the back of kings college where you can also see the river Cam another one was, Jesus green, river cam, kings street, Sidney street and the market square all of these places are an example of positives imagery and something that is aesthetically pleasing for the audience. This is also something that is very similar to googles promotional video.
Actors:
In my promotional video I have no actors but instead I am hoping to use a voiceover. Personally I didn't want someone to promote Cambridge, I felt it was wrong having face for Cambridge, so instead I used a voiceover. The voicer actor will have an upbeat tone to there voice, this will then hopefully make Cambridge seem like a god place to visit, this helps the codes and conventions as it will make Cambridge appeal to a wider audience.
Editing:
The editing of my promotional video will reflect the code and connections of this piece, this is because my content will be a fast moving video as this will keep the audience engaged, I will also be using a variety of cut effects which will help add to the aesthetically pleasing editing of the video. I will also be cutting to the music as this will make the video more pleasing to the audience and make Cambridge seem to be a more desirable place, so this applies to the codes and conventions of a promo video.
Sound:
In my promo I will be using some diegetic sound sound at the start such as bells going off and people walking chatting and biking around, then as soon as the music fades in i'll cut the diegetic sounds out and add the music, then later on in the video I will be adding the voiceover, by doing this it'll make Cambridge seem like a nice place to be, this therefore applies to the codes and conventions of a promo video because it is creating an uplifting feeling of Cambridge, and it is also making sure the product (Cambridge) is being promoted.
- Inform about the product
- Music
- Interviews this is typical for a promotional video
- Shots, which can vary and don't last too long
- Transitions and titles (Graphics)
- Lighting is key as it should be bright as this will appeal to the audience.
Codes and Conventions of the Promotional Video:
The code and conventions of the Google promotional video are used to interest and gain the audience attention they also do this by making the video as uplifting and positive as possible. The music in this piece is uplifting and upbeat which will make the viewer feel happy. A lot of the shots in the promo video are blue Skies with buildings and objects in front or of people doing something and there is no visual content in this piece which makes the viewer feel unhappy. An example, people drinking alcohol wouldst be a good shot to have in this piece was it promotes alcohol as well as putting the company they are trying to promote in a bad light.
I will be making sure I stick to the client brief and by doing this ill make the client happy as I will be following exactly what they want in the brief but they will be kept happy as I am using the codes and conventions of a promo video. This will mean the video will be perfect for the client as it will match a promo video perfectly and when it does this it will promote the product perfectly.
Examples of the Codes and Conventions in the Google Promotional Video:
- The promotional video uses uplifting and funky music which engages the audience as well as making the video feel inviting.
- The promotional content also uses pleasant clips of people, objects, buildings and places. It didn't have clips of undesirable imagery such as people drinking alcohol, smoking or just being loud and not seen to be quiet and friendly
- The promotional content for google insure the workers have free space to work as well as being able to be outdoors and having fun with colleagues.
- The promotional video promotes google in a good light, as it shows and highlights all the fantastic stuff you can do at google and how they are such flexible company to work at, the have made sure in the video thyme don't show or talk to much about the work as it will possibly be a lot of work.
Examples of Codes and Conventions I have used:
- I used in my promotional video upbeat and funky music, if the music I used was slow and not as uplifting the audience will lose interest and not want to visit Cambridge.
- I also made sure in my promo video I didn't use undesirable content such as litter on the floor people smoking or being loud and disrespectful, as this would make the audience not want to visit Cambridge.
- Ive made sure I've used quick clips in my promotional video this is because having long clips can make the audience lose interest and as soon as they lose interest they won't care about Cambridge and the audience will forget about it.
- In my promotional video I've made sure I've included content that will appeal to a wide demographic not just an older demographic, for maple I've added clip of where younger people can go for the nightlife or places to hang out. But when doing this I still haven't made it look undesirable for the audience.
- I have made sure the video also informs the target audience, I have done this by adding a voiceover which gives fact and helpful advice for when the audience visit Cambridge.
- I have highlighted and shown all the interesting and beautiful places in Cambridge as this will help appeal to the audience. Ive made sure I haven't filmed anything that is not appealing.
How Google reflects the Codes and Conventions of a promotional video:
Mise-en scene:
Lighting:
The lighting in the google promo video is the same throughout the video being very bright and colourful, this here is an example of the codes and conventions of a promo video. The colours in the aren't extremely bright but they are still warm colours, however as they are a company they still need to keep a professional feel to the video. But by doing this in the video it make it feel google is a very relaxing place to work, the lighting also helps light objects or building in the video as the viewer can then clearly see what they are being offered. This will help promote google in a good light and will make people wan to work there.
Costumes:
In the promo video for google there are no costumes for any of the actors or workers, instead they use there own clothes (day to day clothes) this however is used as an advantage in the promo video as this will be seen as a good thing, it'll make google seem laid back and a nice place to work.
Location:
The location for the google promo is all shot on site at the google campus in California. Within the sequence they use a variety of shots to show of what it is like to work at google. They also show buildings and objects within the google community, this will then overall promote google as a good place to work.
Props:
There where many props used in this video for google for example props include, food from the food hall, google glasses, google phones and laptops as well as the actual google logo. By doing this you can still keep the viewer engaged but also keep on feeding them the logo of google and promote the products within it.
Editing:
The editning of the google priomtilnl video is a varied video for example every now and then they will place quick clips of people doing something such as working, chatting, eating or being outside then they will cut back to people talking to the camera or people working around a table. The aren't many transitions in the video, this then keeps the focus on the product they are trying to promote which is a job at google. The editing also fits with the music fro example clips being changed to the beat of the music, this is very entertaining for the audience and keeps them engaged
Sound :
There is some use of diegetic sound in this piece however it is mainly focused on the background music as well as the voiceover and interviews they do with the employees. The music is upbeat this will help increase the interest in working at google, this also makes google seem like a fun and happy place to work. The voiceover and interviews are also upbeat this is done by the employees as they seem interested and excited when they talk to the camera which helps build a positive tone for google.
How my promotional video reflects the Codes and Conventions:
Mise en scene:
Lighting:
The lighting which I use in my lighting is very bright, all the lighting I use is all natural sunshine. This helps build a more natural feeling of Cambridge to the audience. Also by using the natural lighting it makes my promo video more positive rather than a negative one, and helps promote Cambridge to seem like a place where you need to be. The lighting was very similar to the one in google where it was all mainly natural lighting which therefor will akee Cambridge feel like a positive place to visit.
Costumes:
In my promotional video they're are no costumes assigned to anyone as I have no actors, this therefore means I used the general public in my promotional video quiet like google did in theres. I made sure in the video that everyone was wearing appropriate clothing and nothing outrageous, by filming people in normal clothes it gives Cambridge a feel or relaxation and casualness which helps the audience relate and see Cambridge as a place they will fit in.
Location:
The location which I have shot my promotional content is Cambridge, there are many different location within the sequence which I have used which help reflect Cambridge as a beautiful place to be, for example one of my locations I used was the back of kings college where you can also see the river Cam another one was, Jesus green, river cam, kings street, Sidney street and the market square all of these places are an example of positives imagery and something that is aesthetically pleasing for the audience. This is also something that is very similar to googles promotional video.
Actors:
In my promotional video I have no actors but instead I am hoping to use a voiceover. Personally I didn't want someone to promote Cambridge, I felt it was wrong having face for Cambridge, so instead I used a voiceover. The voicer actor will have an upbeat tone to there voice, this will then hopefully make Cambridge seem like a god place to visit, this helps the codes and conventions as it will make Cambridge appeal to a wider audience.
Editing:
The editing of my promotional video will reflect the code and connections of this piece, this is because my content will be a fast moving video as this will keep the audience engaged, I will also be using a variety of cut effects which will help add to the aesthetically pleasing editing of the video. I will also be cutting to the music as this will make the video more pleasing to the audience and make Cambridge seem to be a more desirable place, so this applies to the codes and conventions of a promo video.
Sound:
In my promo I will be using some diegetic sound sound at the start such as bells going off and people walking chatting and biking around, then as soon as the music fades in i'll cut the diegetic sounds out and add the music, then later on in the video I will be adding the voiceover, by doing this it'll make Cambridge seem like a nice place to be, this therefore applies to the codes and conventions of a promo video because it is creating an uplifting feeling of Cambridge, and it is also making sure the product (Cambridge) is being promoted.
The genre of my piece is a promotional video. For the mise-en-scene, the settings I used where iconic sites such as the university's, the river cam and kings parade this is because when everyone sees these sites they instantly recognise its Cambridge, because I use these sites as the setting It really helps represent Cambridge and this helps the denotations of Cambridge being a beautiful city as this connotes to the audience what Cambridge looks like and how amazing it really is. I also used lighting to create a beautiful effect on the building this helps the denotation of how beautiful Cambridge is. For the camerawork I use a lot panning shots so the audience can see what is around them and what it looks like, the denotation of using a panning shot connotes what the audience is seeing and allows them to know where the location is through representation. I also use establishing shots which help add it the narrative of the piece. I think by having shots like these it helps with the representation of Cambridge for instance having a establishing shot of the backs of Cambridge it makes it have a positive representation. I am planning to have voiceover for my promotional video and it will be information and history about Cambridge this will played over the clips, I think by having the voiceover it gives information to the audience as well as a clear idea of what to to do in Cambridge, having a voiceover which is calm and relaxing helps the denotation of Cambridge as well as having a good representation. When editing a convention would eb engaging and fun to watch, so to help me do this when editing I need to make sure the edit is quick and fun, using short shots to keep the audience engaged. I used quick shots in the promotional video to keep the audience engage this helps the representation of Cambridge as you can see the scenery this helps the denotation.