Carry out post-production techniques and processes to produce a final original media product in line to the client brief
Post production processes for an Audio/Visual Product
Review of recorded footage and audio based on the suitability of use for the intended production i.e. strengths, improvements
This shot is perfect for my promotional video as its the shot I wanted, and matches my storyboard perfectly. It also shows the beauty of Cambridge and the culture. This rush shows how busy Cambridge can get and how many people visit this beautiful city, filming a clip like this helps meet the client brief. The strength of this piece is how the shot is framed, I think it really conveys the beauty of Cambridge.
This shot is suitable for my promotional video as it shows a birds eye view of cambridge and how packed it can get. It also shows there are many places to shop and places to look around our cultural city.
This shot is also suitable for my promotional video as it shows what Cambridge is mainly know for ( Universities and cycling ) this gives people a clear understanding of how beautiful it is and how it attracts thousands of students every year
This shot is suitable for my promotional video as it shows Cambridge getting very busy which is good, as I’m trying to show people how busy it and try and get them to come to Cambridge as its such a beautiful place as well as such a nice place to be.
This shot is suitable for my promotional video as it shows how green Cambridge is, It also shows the viewer that there is more to do then shopping and eating for example, Walking your pets or having picnics and playing ball games
This shot is good for my promotional video as it is a very striking shot of the back of kings college and many people who see this shot will instantly relate it to Cambridge as its a very beautiful shot that many people have seen before. This will also attract people to visiting Cambridge as they can see the pure beauty that surrounds the whole of Cambridge
Producing edit decision list
Screen recording
Offline edit without voice over
Offline edit with voiceover
Client feedback
Focus group
My response:
All the feedback I received was the same, they all thought the shots tied in well and it worked well, they also said the music really complemented the piece. The focus group I conducted also said the information that was delivered was very useful especially someone who is wanting to study here in Cambridge, but also people visiting from other countries. One of the members of the focus group said the transitions in the piece was really interesting and would definitely keep the audiences attention. There was only one negative feedback from the focus group and that was that a couple of the shots where a little dark, so I will lighten the shots up. However the client feed-back was very positive and they said everything was perfect and nothing needed to be changed. As there was no feedback from the client and the focus group only had one thing and that was the brightness in one shot and that is such minor thing and the shot is only for 3 seconds so i won’t be changing it.
All the feedback I received was the same, they all thought the shots tied in well and it worked well, they also said the music really complemented the piece. The focus group I conducted also said the information that was delivered was very useful especially someone who is wanting to study here in Cambridge, but also people visiting from other countries. One of the members of the focus group said the transitions in the piece was really interesting and would definitely keep the audiences attention. There was only one negative feedback from the focus group and that was that a couple of the shots where a little dark, so I will lighten the shots up. However the client feed-back was very positive and they said everything was perfect and nothing needed to be changed. As there was no feedback from the client and the focus group only had one thing and that was the brightness in one shot and that is such minor thing and the shot is only for 3 seconds so i won’t be changing it.
Demonstrate how the exported media product meets the client brief
Which file format did you export to? 0:00 - 0:31
Why was this? 0:32 - 0:54
What implications does it has for delivery client? (Think file sizes) 1:00 - 1:47
How does this file format meet the clients brief? 0:32 - 0:54
Where could the client digitally distribute the product using this file format?
I could put it on youtube which would mean it would reach a wider audience, the client could also embed it onto their website. Putting the product onto a platform such as Vimeo or youtube it means its get it to a wider audience and its all done digitally for the client instead of doing it in person. The client could also digitally distribute the product on social media using this file format as it is so small and will be quick to upload to school media.
Which file format did you export to?: I exported on codec H.264
Why was this?: this is because I wanted provide enough flexibility to allow the standard to be applied to a wide variety of applications on a wide variety of networks and systems, including low and high bit rates, low and high resolution video, broadcast and DVD storage for the client.
-Low bandwidth usage and higher resolution monitoring.
H.264 was created to provide high-quality transmission of full-motion video with lower bandwidth requirements. H.264 uses a very efficient codec that provides high-quality images and uses a minimal amount of bandwidth.
-H.264 bitrate is lower than other formats.
H.264 has an 80% lower bitrate than Motion JPEG video. It's estimated the bitrate savings can be as much as 50% or more compared to MPEG-2. For example, H.264 can provide a better image quality at the same compressed bit rate.
-Reduced demands for video storage.
H.264 uses significantly less storage to store video compared to other standards which proves to be essential to allow easy video transmission through IP.
What implications does it have for delivery to the client?: File codec H.264 is internationally used to share projects and it doesn't take up too much of a file size as well as when it compresses it it doesn't lose its quality. So sharing the video in this size means its easy to access, doesn't take to much storage up and however keeps its quality high.
How does this file format meet the clients brief?: The file format of H.264 meets the client brief as this means it can be reached by anyone on nearly any platform without losing any of its quality in the process. H.264 means the client can play and gain the footage on multiple platforms.
Where could the client digitally distribute the product using this file format?: The client can the digitally distribute anywhere such as on a VT or online as they will be using H.264. Using H.264 means the client can distribute it online such as platforms like Vimeo and youtube which are both easy to access and easy to upload and because the codec of this video is H.264 it means it will upload faster and keep its quality.
Why was this? 0:32 - 0:54
What implications does it has for delivery client? (Think file sizes) 1:00 - 1:47
How does this file format meet the clients brief? 0:32 - 0:54
Where could the client digitally distribute the product using this file format?
I could put it on youtube which would mean it would reach a wider audience, the client could also embed it onto their website. Putting the product onto a platform such as Vimeo or youtube it means its get it to a wider audience and its all done digitally for the client instead of doing it in person. The client could also digitally distribute the product on social media using this file format as it is so small and will be quick to upload to school media.
Which file format did you export to?: I exported on codec H.264
Why was this?: this is because I wanted provide enough flexibility to allow the standard to be applied to a wide variety of applications on a wide variety of networks and systems, including low and high bit rates, low and high resolution video, broadcast and DVD storage for the client.
-Low bandwidth usage and higher resolution monitoring.
H.264 was created to provide high-quality transmission of full-motion video with lower bandwidth requirements. H.264 uses a very efficient codec that provides high-quality images and uses a minimal amount of bandwidth.
-H.264 bitrate is lower than other formats.
H.264 has an 80% lower bitrate than Motion JPEG video. It's estimated the bitrate savings can be as much as 50% or more compared to MPEG-2. For example, H.264 can provide a better image quality at the same compressed bit rate.
-Reduced demands for video storage.
H.264 uses significantly less storage to store video compared to other standards which proves to be essential to allow easy video transmission through IP.
What implications does it have for delivery to the client?: File codec H.264 is internationally used to share projects and it doesn't take up too much of a file size as well as when it compresses it it doesn't lose its quality. So sharing the video in this size means its easy to access, doesn't take to much storage up and however keeps its quality high.
How does this file format meet the clients brief?: The file format of H.264 meets the client brief as this means it can be reached by anyone on nearly any platform without losing any of its quality in the process. H.264 means the client can play and gain the footage on multiple platforms.
Where could the client digitally distribute the product using this file format?: The client can the digitally distribute anywhere such as on a VT or online as they will be using H.264. Using H.264 means the client can distribute it online such as platforms like Vimeo and youtube which are both easy to access and easy to upload and because the codec of this video is H.264 it means it will upload faster and keep its quality.
Online edit
Analyse how post-production techniques and processes create meaning in the media product to meet the client brief.
Analyse how post-production techniques and processes enhance meaning in the final product for example.
A post production technique that helped enhance the meaning of the final product would have been the voice over of my piece for example I used a voiceover throughout the video I did this to give the audience information about Cambridge as well as fact and fun things to know. This enhances the promotional video as it lays out the start of the video and the end this therefore brings the video together. This meets the clients brief as they wanted an informative video and I think the voice over definitely informs the audience and talks about Cambridge which the client wanted. The music I used was very fast and lively, I think this definitely enhanced the video as it kept the audience engaged and made him feel happy throughout the video. The lively music gives a feeling that Cambridge is very fun and exciting place to visit. This follows the clients brief as the wanted a fun and lively video which this is, which means Cambridge is seen to be fun and lively. The colours I used where mainly bright colours and this definitely enhanced the video because it makes i look sunny and hot in Cambridge, I also think this meets the clients brief as it shows Cambridge to be a fun place that people want to visit, and thats what the clients wants; something that people will watch and will want to visit.
Another post production technique that I used where the titling at the end of the piece because I used this it tied the whole video together allowing the audience to understand where the place was and what the whole promo was about. This enhanced the promotional because it gives a clear understanding of the atmosphere and what it is like to live or visit Cambridge, I feel this meets the clients brief as the whole video is showing the town the client wanted to represent and share.
In my production I also changed the colour corrections in most of the shots which means I changed the colours and lighting of the shots to make them seem brighter and more colourful, I did this to make the shots look more aesthetically pleasing and to make Cambridge look like a colourful and beautiful place. When doing this it gave the impression that Cambridge was a lovely place and had a lovely atmosphere to the city. I believe this follows the clients brief as they stated on the video it needed to look bright and colourful to appeal to their target audience.
Towards the end of the promo I used fades and dissolve transitions, I used a dissolve transition when there is a shot of Claire college I then dissolved it to people walking in to the college. I think this created meaning to the piece as well as bringing it together, for example having the shot of Claire college along the river created meaning as it showed how beautiful and amazing Cambridge really is and I also think the dissolve effect really bought the shots together because it gives us an understanding as the viewer what we where looking at, but also what it was like inside the colleges. I think this follows the clients brief as they wanted an entertaining shots of Cambridge.
Throughout the promo I also used a lot of establishing shots as well as panning shots. This enhanced the video as it allowed the audience to get an understanding of what Cambridge looks like. The panning shots for example allow the audience to see more of Cambridge. This follows the client brief as it shows all the buildings in cambridge as well as all the cultures we have here in Cambridge, for example all the famous buildings such as Kings college or Claire college.
The colours I used in the title sequence was black font in front of a white background this was because I wanted it to be easy for the audience to read, as in the client brief they stated it needed to be a promo video that was easy to understands for anyone visiting cambridge. That being foreigners or people visiting for a holiday, it needs to be easy to understand and read. I think this follows the client brief as they stated this is something that needs to be easily accessible that being also easy enough to read if you are visiting from a different country.
The music and voiceover I added had to be upbeat and fast moving. This was because it needed to make Cambridge seem like a lively place as well as an inviting one. The music I added was upbeat and fast paced I think this enhanced the video as it gave a feeling or vibe that Cambridge is a fun place to be, this also engages the audience instead of having a dull music added to it. In regards to the voiceover I had to use a happy and jolly voice something that sounded welcoming to all visitors. This follows the clients brief as it is displaying a happy and jolly feel to Cambridge which is want the client wanted
A post production technique that helped enhance the meaning of the final product would have been the voice over of my piece for example I used a voiceover throughout the video I did this to give the audience information about Cambridge as well as fact and fun things to know. This enhances the promotional video as it lays out the start of the video and the end this therefore brings the video together. This meets the clients brief as they wanted an informative video and I think the voice over definitely informs the audience and talks about Cambridge which the client wanted. The music I used was very fast and lively, I think this definitely enhanced the video as it kept the audience engaged and made him feel happy throughout the video. The lively music gives a feeling that Cambridge is very fun and exciting place to visit. This follows the clients brief as the wanted a fun and lively video which this is, which means Cambridge is seen to be fun and lively. The colours I used where mainly bright colours and this definitely enhanced the video because it makes i look sunny and hot in Cambridge, I also think this meets the clients brief as it shows Cambridge to be a fun place that people want to visit, and thats what the clients wants; something that people will watch and will want to visit.
Another post production technique that I used where the titling at the end of the piece because I used this it tied the whole video together allowing the audience to understand where the place was and what the whole promo was about. This enhanced the promotional because it gives a clear understanding of the atmosphere and what it is like to live or visit Cambridge, I feel this meets the clients brief as the whole video is showing the town the client wanted to represent and share.
In my production I also changed the colour corrections in most of the shots which means I changed the colours and lighting of the shots to make them seem brighter and more colourful, I did this to make the shots look more aesthetically pleasing and to make Cambridge look like a colourful and beautiful place. When doing this it gave the impression that Cambridge was a lovely place and had a lovely atmosphere to the city. I believe this follows the clients brief as they stated on the video it needed to look bright and colourful to appeal to their target audience.
Towards the end of the promo I used fades and dissolve transitions, I used a dissolve transition when there is a shot of Claire college I then dissolved it to people walking in to the college. I think this created meaning to the piece as well as bringing it together, for example having the shot of Claire college along the river created meaning as it showed how beautiful and amazing Cambridge really is and I also think the dissolve effect really bought the shots together because it gives us an understanding as the viewer what we where looking at, but also what it was like inside the colleges. I think this follows the clients brief as they wanted an entertaining shots of Cambridge.
Throughout the promo I also used a lot of establishing shots as well as panning shots. This enhanced the video as it allowed the audience to get an understanding of what Cambridge looks like. The panning shots for example allow the audience to see more of Cambridge. This follows the client brief as it shows all the buildings in cambridge as well as all the cultures we have here in Cambridge, for example all the famous buildings such as Kings college or Claire college.
The colours I used in the title sequence was black font in front of a white background this was because I wanted it to be easy for the audience to read, as in the client brief they stated it needed to be a promo video that was easy to understands for anyone visiting cambridge. That being foreigners or people visiting for a holiday, it needs to be easy to understand and read. I think this follows the client brief as they stated this is something that needs to be easily accessible that being also easy enough to read if you are visiting from a different country.
The music and voiceover I added had to be upbeat and fast moving. This was because it needed to make Cambridge seem like a lively place as well as an inviting one. The music I added was upbeat and fast paced I think this enhanced the video as it gave a feeling or vibe that Cambridge is a fun place to be, this also engages the audience instead of having a dull music added to it. In regards to the voiceover I had to use a happy and jolly voice something that sounded welcoming to all visitors. This follows the clients brief as it is displaying a happy and jolly feel to Cambridge which is want the client wanted
You need to video / record client/focus group feedback at this stage of the final product and compare it to the feedback from P5. Discuss how the product improved to meet the feedback in detail and make sure you evidence the feedback.
For my first focus group the asked me to change very minor things such as how long the clip was and enhance the lighting in this clip, however my client feedback was that I didn't need to change anything at all. Both feedbacks I received from my focus group where both very positive, for example saying:
I didn't change much from my final edit as the client was very happy with it so far. However from my audience feedback I feel the main feedback which I revived was corrections this being the colours of the shots or if they where stable enough to use. When speaking to others if the audience feedback they agreed it needed too flow better for example more of the shots needed to merge into each other better. They also agreed on brighting more of the shots and adding more cuts so it isn't as sharp or harsh from when it changes to shot to shot.
- Good shots
- Informative
- Shows Cambridge in a positive light
- The music was perfect
I didn't change much from my final edit as the client was very happy with it so far. However from my audience feedback I feel the main feedback which I revived was corrections this being the colours of the shots or if they where stable enough to use. When speaking to others if the audience feedback they agreed it needed too flow better for example more of the shots needed to merge into each other better. They also agreed on brighting more of the shots and adding more cuts so it isn't as sharp or harsh from when it changes to shot to shot.
Describe how you have met the needs of the original brief and how it has changed over time:
Overall I think my product looked professional. Because of this I think it did meet the clients brief and is example of what they wanted within the brief, a promotional video that informs the audience. Because I followed the client brief as well as my own plans it made the video look professional, from the first day I kept to my idea making this more of a professional product / production. My promotional video looks very professional and I feel like this could be used as a real promo video.
I had to use many tech ices to make this product look as professional as possible, these included; pre production planning, production and post production. These techniques allowed me to go from my RAW shots to the finished piece, form colouring each clip to manipulating it to look how I wanted and how the client wanted it. The reason why I had to change some of the shots was because when filming it was the winter so some of the shits where much darker meaning I had to correct the colour in post to make the sequence look slick as well as professional looking. I also had to manipulate the audio for example using some if the diegetic sound at the start of the video and then fading it out to the introduce the voiceover, I also had to change some of the levels of the music so you could hear what the voiceover was saying. This is so I had a good balance of audio and music. When changing the clips in post I had to trim a lot of them so there where only the good bits in it, as well as making them shorter and more entertaining as thats what the client wanted.
The feedback I received from the client and the target audience was very helpful to improving my promo. My client told me the video was good but I still needed to brighten the shots as well as changing the music levels down. When It came to the target audience, I asked a group of people their thoughts and opinions as well as what was good, what was bad and what needed to be changed. One feedback I got was "I really like it, and I think it could be a really good promotional video and I can picture seeing it." My target audience also said some of the shots went on for to long and it started to make them loose interest o I changed this to make the clips shorter. So now my video is more entertaining and keep the audience engaged. When gaining feedback from my client they said some of the shots needed to be brighter to give a vibe that it was summer, this was because some of my shots where quiet dull as we where filming in the summer. So to change this I changed the saturation in post production making it seem more brighter and therefore something that would appeal to the target audience. By doing this my video was more appealing to the target audience and also making it something the client wanted.
Codes and conventions:
When creating my product I had to insure I was meeting the codes and conventions of a promo video, this was because It was part of the client brief I had to consider codes and conventions and made sure I met them. I had to look up all the codes and conventions and also research all the different promotional content so I could gain an understanding of what I needed in my promotional video. The codes and conventions of a good promotional video are that it needs to be visually appealing i.e shots need to be engaging, it needs to provide information but informative to their target audience, the music needs to be catchy and upbeat to give a feel of excitement as well as comfort and it also needs a variety of shots and different transitions as well as titling and graphics. The timings of a promotional video needs to be around 5 minutes or less It needs t be bright in colour to appeal to the audience and make them more engaged.
Now that Ive found the code and conventions of a promotional video, I need to apply them to my product / production. When I do this It creates meaning within my piece. It also helps me to deliver and appeal it to a target audience and make it as professional as possible so the client is happy with the product.
Editing techniques:
Within my promotion video there where many editing techniques that I used to make my promotional video more professional looking. They were also used to meet the clients brief, to use the codes and conventions of a promo video and to create meaning. For making sure my editing techniques met the client brief I had to go through the brief pick out keys things they wanted, for example that being brightly coloured shots. Once I had understood what needed to be done I edited the shots and set it off to the client to gain feedback. By doing this it meant I had an understanding of what the client liked and didn't like, which help me create meaning within the piece.
I used many editing techniques within my sequence. One of these was the transitions from shot to shot, I did this to keep the audience engaged and to also make the shots less harsh when changing. By doing this it made the video feel upbeat. This meets with the clients brief as it make Cambridge seem fun and appealing and this is what the client wants. Another way I used editing techniques was with the graphics for example at the end of the promo I used graphics to let the audience know what the video was about. This meets the clients brief as it is promoting Cambridge and giving a clear indication to the audience on what they're watching. I also used colour correction in the promo because some of the shots I had where quiet dark and weren't as bright, so I used colour correction to make it look brighter and more appealing to the audience. I believe this meets the clients brief as its promoting Cambridge in a good light as the clips make Cambridge look sunny and somewhere people would want to come visit. I added music to my promo as well, this was too make the video feel more fast paced as well as upbeat and happy, I feel the connotations of the music I used defiantly gave feelings of happiness and safety. I also used some diegetic sounds at the start such as the college bells I feel this really complemented the music as it almost felt the college bells where the start of the beat for the music. This meets the clients brief as it is making Cambridge be put in a positive way, for example the music used wasn't too fast and too loud it was calm upbeat music.
Strengths:
I believe some of my strengths within this production would have been working with my team, I think we all worked very well together we all maned to get the hots we needed as well as helping each other out. I think as my role as the director I took the challenge well, I believe I was organised within the pre and post production as well as the production. When filming in the city of Cambridge we acted well and we understood we couldn't be in the way of any of the public, me and my team where all confident with the equipment and understood what needed to be filmed and how it needed to be filmed. When it came to the editing side of it I also felt this was a strength of mine I felt it was easy to cut the shots and put them in the format I wanted. Overall I really enjoyed this production and I felt me and the team I worked with excelled with the filming and getting it done.
weaknesses:
Some of the weakness within the production would have been some parts of the pre production planning, for instance when creating the documentation such as the proposal or the script I felt I was a bit slow when creating this and didn't manage to create it in the time I needed to this therefor meant I had less time on production and post, so when something like this happens again I need to make sure my time management for creating documentation is better and I manage to create the pieces I need within a certain time frame. Another weakness would have been colour correcting the shots, I felt my editing skills at this point weren't the best and I felt I needed to practice more, so in the future I will practice my editing skills so I can get things done in certain time frames and allow production to run more smoothly.
How is this media product going to be distributed to audiences? Include at least 1 media theory in your analysis:
My promotional video would be distributed into nearly all platforms. These would be platforms such as Youtube, Vimeo, Facebook, Instagram etc. So my promotional video wouldn't just be distributed on standard platforms but social media platforms as well. As my promotional video is on Cambridge, the video would also be distributed to the city council where they can then share the content on their own Tv's in their building but also around Cambridge, through council owned shops. The promotional content will also be shared to Cambridge TV, this would be a great place to put it on as the viewing figures are high. They could show the promotional video between shows on Cambridge TV. As this promo is aimed at tourists the video should be shown at populated tourists areas such as train stations, hotels and banks.
My product will be distributed on all the platforms I stated above, this will then mean there will be a larger audience viewing. So a media theory that could help me share and make the audience communicate to each other about the product, would be the hypodermic syringe theory.
Hypodermic syringe theory: "Is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver."
I think that this theory above would be applied to the distribution of the product, because this theory means that anything shown to an audience it will straight away be stuck in their mind, this therefore means when they see the promotional content they will instantly want to go there, but also they will start to tell other people about Cambridge, this then goes into the two step theory as the hypodermic syringe makes people talk about it, it therefore will mean people will talk about it and it will be heard about more and more.
Discuss the denotation and connotation of the product:
I think that in my promotional video there is a lot of denotations and connotations, that being either from shot to shot or from sounds. An example of the denotation in my promotion video would be the colours I used, for example in a lot of the clips the colours are bright therefore giving connotations of warmth and sunny weather. By using the denotations and connotations within my promo this will then mean when the audience watch it they will presume Cambridge is always bright and sunny and this will then make them want to go visit Cambridge because of what they've seen, and the connotations they've made through the video. The voiceover in my video is another denotation, his voice connotes to the audience that Cambridge is a great place to be, by using this voicer over the denotation of this is the audience will then feel Cambridge is a greta place were there is lot to do. I think using connotation and denotation is the video leaves hints in the video which will then instantly make the audience want to come and visit Cambridge. And because this is happening in the video it Cretes meaning without actually psychically telling the target audience about it. I feel that denotation and connotations create meaning and depth within the video and gives a clear view of what the video is trying to sell you.
Overall I am very happy with me promotional video and how it turned out, I believe I followed the clients brief and met all the criteria meaning that the client will like it, as it is a professional looking video and could be displayed on the city councils website or anywhere else in Cambridge
Overall I think my product looked professional. Because of this I think it did meet the clients brief and is example of what they wanted within the brief, a promotional video that informs the audience. Because I followed the client brief as well as my own plans it made the video look professional, from the first day I kept to my idea making this more of a professional product / production. My promotional video looks very professional and I feel like this could be used as a real promo video.
I had to use many tech ices to make this product look as professional as possible, these included; pre production planning, production and post production. These techniques allowed me to go from my RAW shots to the finished piece, form colouring each clip to manipulating it to look how I wanted and how the client wanted it. The reason why I had to change some of the shots was because when filming it was the winter so some of the shits where much darker meaning I had to correct the colour in post to make the sequence look slick as well as professional looking. I also had to manipulate the audio for example using some if the diegetic sound at the start of the video and then fading it out to the introduce the voiceover, I also had to change some of the levels of the music so you could hear what the voiceover was saying. This is so I had a good balance of audio and music. When changing the clips in post I had to trim a lot of them so there where only the good bits in it, as well as making them shorter and more entertaining as thats what the client wanted.
The feedback I received from the client and the target audience was very helpful to improving my promo. My client told me the video was good but I still needed to brighten the shots as well as changing the music levels down. When It came to the target audience, I asked a group of people their thoughts and opinions as well as what was good, what was bad and what needed to be changed. One feedback I got was "I really like it, and I think it could be a really good promotional video and I can picture seeing it." My target audience also said some of the shots went on for to long and it started to make them loose interest o I changed this to make the clips shorter. So now my video is more entertaining and keep the audience engaged. When gaining feedback from my client they said some of the shots needed to be brighter to give a vibe that it was summer, this was because some of my shots where quiet dull as we where filming in the summer. So to change this I changed the saturation in post production making it seem more brighter and therefore something that would appeal to the target audience. By doing this my video was more appealing to the target audience and also making it something the client wanted.
Codes and conventions:
When creating my product I had to insure I was meeting the codes and conventions of a promo video, this was because It was part of the client brief I had to consider codes and conventions and made sure I met them. I had to look up all the codes and conventions and also research all the different promotional content so I could gain an understanding of what I needed in my promotional video. The codes and conventions of a good promotional video are that it needs to be visually appealing i.e shots need to be engaging, it needs to provide information but informative to their target audience, the music needs to be catchy and upbeat to give a feel of excitement as well as comfort and it also needs a variety of shots and different transitions as well as titling and graphics. The timings of a promotional video needs to be around 5 minutes or less It needs t be bright in colour to appeal to the audience and make them more engaged.
Now that Ive found the code and conventions of a promotional video, I need to apply them to my product / production. When I do this It creates meaning within my piece. It also helps me to deliver and appeal it to a target audience and make it as professional as possible so the client is happy with the product.
Editing techniques:
Within my promotion video there where many editing techniques that I used to make my promotional video more professional looking. They were also used to meet the clients brief, to use the codes and conventions of a promo video and to create meaning. For making sure my editing techniques met the client brief I had to go through the brief pick out keys things they wanted, for example that being brightly coloured shots. Once I had understood what needed to be done I edited the shots and set it off to the client to gain feedback. By doing this it meant I had an understanding of what the client liked and didn't like, which help me create meaning within the piece.
I used many editing techniques within my sequence. One of these was the transitions from shot to shot, I did this to keep the audience engaged and to also make the shots less harsh when changing. By doing this it made the video feel upbeat. This meets with the clients brief as it make Cambridge seem fun and appealing and this is what the client wants. Another way I used editing techniques was with the graphics for example at the end of the promo I used graphics to let the audience know what the video was about. This meets the clients brief as it is promoting Cambridge and giving a clear indication to the audience on what they're watching. I also used colour correction in the promo because some of the shots I had where quiet dark and weren't as bright, so I used colour correction to make it look brighter and more appealing to the audience. I believe this meets the clients brief as its promoting Cambridge in a good light as the clips make Cambridge look sunny and somewhere people would want to come visit. I added music to my promo as well, this was too make the video feel more fast paced as well as upbeat and happy, I feel the connotations of the music I used defiantly gave feelings of happiness and safety. I also used some diegetic sounds at the start such as the college bells I feel this really complemented the music as it almost felt the college bells where the start of the beat for the music. This meets the clients brief as it is making Cambridge be put in a positive way, for example the music used wasn't too fast and too loud it was calm upbeat music.
Strengths:
I believe some of my strengths within this production would have been working with my team, I think we all worked very well together we all maned to get the hots we needed as well as helping each other out. I think as my role as the director I took the challenge well, I believe I was organised within the pre and post production as well as the production. When filming in the city of Cambridge we acted well and we understood we couldn't be in the way of any of the public, me and my team where all confident with the equipment and understood what needed to be filmed and how it needed to be filmed. When it came to the editing side of it I also felt this was a strength of mine I felt it was easy to cut the shots and put them in the format I wanted. Overall I really enjoyed this production and I felt me and the team I worked with excelled with the filming and getting it done.
weaknesses:
Some of the weakness within the production would have been some parts of the pre production planning, for instance when creating the documentation such as the proposal or the script I felt I was a bit slow when creating this and didn't manage to create it in the time I needed to this therefor meant I had less time on production and post, so when something like this happens again I need to make sure my time management for creating documentation is better and I manage to create the pieces I need within a certain time frame. Another weakness would have been colour correcting the shots, I felt my editing skills at this point weren't the best and I felt I needed to practice more, so in the future I will practice my editing skills so I can get things done in certain time frames and allow production to run more smoothly.
How is this media product going to be distributed to audiences? Include at least 1 media theory in your analysis:
My promotional video would be distributed into nearly all platforms. These would be platforms such as Youtube, Vimeo, Facebook, Instagram etc. So my promotional video wouldn't just be distributed on standard platforms but social media platforms as well. As my promotional video is on Cambridge, the video would also be distributed to the city council where they can then share the content on their own Tv's in their building but also around Cambridge, through council owned shops. The promotional content will also be shared to Cambridge TV, this would be a great place to put it on as the viewing figures are high. They could show the promotional video between shows on Cambridge TV. As this promo is aimed at tourists the video should be shown at populated tourists areas such as train stations, hotels and banks.
My product will be distributed on all the platforms I stated above, this will then mean there will be a larger audience viewing. So a media theory that could help me share and make the audience communicate to each other about the product, would be the hypodermic syringe theory.
Hypodermic syringe theory: "Is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver."
I think that this theory above would be applied to the distribution of the product, because this theory means that anything shown to an audience it will straight away be stuck in their mind, this therefore means when they see the promotional content they will instantly want to go there, but also they will start to tell other people about Cambridge, this then goes into the two step theory as the hypodermic syringe makes people talk about it, it therefore will mean people will talk about it and it will be heard about more and more.
Discuss the denotation and connotation of the product:
I think that in my promotional video there is a lot of denotations and connotations, that being either from shot to shot or from sounds. An example of the denotation in my promotion video would be the colours I used, for example in a lot of the clips the colours are bright therefore giving connotations of warmth and sunny weather. By using the denotations and connotations within my promo this will then mean when the audience watch it they will presume Cambridge is always bright and sunny and this will then make them want to go visit Cambridge because of what they've seen, and the connotations they've made through the video. The voiceover in my video is another denotation, his voice connotes to the audience that Cambridge is a great place to be, by using this voicer over the denotation of this is the audience will then feel Cambridge is a greta place were there is lot to do. I think using connotation and denotation is the video leaves hints in the video which will then instantly make the audience want to come and visit Cambridge. And because this is happening in the video it Cretes meaning without actually psychically telling the target audience about it. I feel that denotation and connotations create meaning and depth within the video and gives a clear view of what the video is trying to sell you.
Overall I am very happy with me promotional video and how it turned out, I believe I followed the clients brief and met all the criteria meaning that the client will like it, as it is a professional looking video and could be displayed on the city councils website or anywhere else in Cambridge