P4: Pitch the ideas to the client
Pitch to client (BBC Three)
Presentation used:
M3: Showing an understanding of feedback and be able to respond to questions
Self evaluation of the pitch:
From watching my pitch to the BBC executives on my TV drama it is important I understand the questions and feedback I was asked, this is so I can change any aspects of it so it meets the client expectations, this part is to self-evaluate how I presented to the client.
When it came to presenting I think I presented well, I used hand gestures, eye contact, loudness all of which are key for a good presentation. I also reared back to my notes and presentation all the time making sure I hadn't skipped anything and made sure it flowed well. Although I did present well in some areas, there will still some areas I could have improved on, this being the pace of the presentation I felt at some points I was too rushed, meaning my ideas I was pitching may have got cross-wired or confused because of the pace of the presentation.
I feel If I were to pitch to the BBC Three executives, they would be looking for someone who slowed the pace down of the presentation so it felt more fluid and more natural. Therefore making it easier to understand
The positive feedback that I received from my client and focus groups where that they liked the plot outline they felt it would entice the audience and is something they would watch regularly. My client and audience feedback said they both liked the title meaning and how it was laid out, they felt it had more of a deeper meaning behind it.
When it came to presenting I think I presented well, I used hand gestures, eye contact, loudness all of which are key for a good presentation. I also reared back to my notes and presentation all the time making sure I hadn't skipped anything and made sure it flowed well. Although I did present well in some areas, there will still some areas I could have improved on, this being the pace of the presentation I felt at some points I was too rushed, meaning my ideas I was pitching may have got cross-wired or confused because of the pace of the presentation.
I feel If I were to pitch to the BBC Three executives, they would be looking for someone who slowed the pace down of the presentation so it felt more fluid and more natural. Therefore making it easier to understand
The positive feedback that I received from my client and focus groups where that they liked the plot outline they felt it would entice the audience and is something they would watch regularly. My client and audience feedback said they both liked the title meaning and how it was laid out, they felt it had more of a deeper meaning behind it.
Questions asked:
Question 1: How does the programme conform the the BBC / BBC Three remit.
When this question was asked I looked back at my sample material, that mainly being the script, and from there I could understand how this conforms to the BBC / BBC Three remit. The script I had written showed the executives how it informed, entertain and educated the audience. When creating the script I kept in mind the BBC Thees remit (Inform, Educate and entertain) So when it came to pitching the idea it covered all three of those aspects. The story of my piece was about a young boy (17 years old) who was speaking to a girl over social media, for two years. He then moves to London to be with her and finish college. The way my programme conforms to this remit is by having it educational, entertaining and informative. The way it is educational is through the use of talking to people online and never actually meeting them, this can be a dangerous thing to do. So my programme touches upon the safety of it, my program also makes it entertaining this again keeps to the BBC threes remit. However, the way my program is educational is through the use of telling the audience the dangers of social media and talking to people through social media.
Question 2: What other ventures could this story develop into?
I think my show 'Junk[e.t.]' could definitely be developed into other ventures or products; that being, graphic novels, comics, film or web show. One key venture that I think would personally work, would be a graphic novel. The graphic novel could be a continuing story or a story that was set before our main story of 'Junk[e.t.]'. For example in the story of 'Junk[e.t.]' two of our main characters Lewis and Charlotte our childhood friends, so the story could be set before our main character Jake actually moves to London. The story could follow Lewis and Charlotte talking about events such as Jake messaging her and other events that occur at the school and day to day lives of Lewis and Charlotte. These could be several graphic novels that follow certain events that occur at the school Lewis and Charlotte go to, by doing this it allows the audience to gain a further understanding of the characters in our main story, as well as allowing the audience to create a larger attachment to the characters.
Question 3: How are you gonna market and distribute your TV show? i.e. social media.
I think the main social platform that would be used would be Facebook to market the Tv show, this is because with Facebook it allows you to post a status, photos or video clips. By having these options it makes the process of promoting much easier. We can create milestones so for each week we post on Facebook, that being a poster of the show or a short clip. This will then intrigue our target audience wanting them to find out more about the show. Also, be marketing it all on a social media platform such as Facebook means we are directing it at our main target audience (15-21-year-olds) and this will also mean it'll be cheaper to market, as there won't need to be a budget for advertising in between TV adverts or putting posters up. Having the show marketed on social media such as Facebook will be affordable and more effective.
When this question was asked I looked back at my sample material, that mainly being the script, and from there I could understand how this conforms to the BBC / BBC Three remit. The script I had written showed the executives how it informed, entertain and educated the audience. When creating the script I kept in mind the BBC Thees remit (Inform, Educate and entertain) So when it came to pitching the idea it covered all three of those aspects. The story of my piece was about a young boy (17 years old) who was speaking to a girl over social media, for two years. He then moves to London to be with her and finish college. The way my programme conforms to this remit is by having it educational, entertaining and informative. The way it is educational is through the use of talking to people online and never actually meeting them, this can be a dangerous thing to do. So my programme touches upon the safety of it, my program also makes it entertaining this again keeps to the BBC threes remit. However, the way my program is educational is through the use of telling the audience the dangers of social media and talking to people through social media.
Question 2: What other ventures could this story develop into?
I think my show 'Junk[e.t.]' could definitely be developed into other ventures or products; that being, graphic novels, comics, film or web show. One key venture that I think would personally work, would be a graphic novel. The graphic novel could be a continuing story or a story that was set before our main story of 'Junk[e.t.]'. For example in the story of 'Junk[e.t.]' two of our main characters Lewis and Charlotte our childhood friends, so the story could be set before our main character Jake actually moves to London. The story could follow Lewis and Charlotte talking about events such as Jake messaging her and other events that occur at the school and day to day lives of Lewis and Charlotte. These could be several graphic novels that follow certain events that occur at the school Lewis and Charlotte go to, by doing this it allows the audience to gain a further understanding of the characters in our main story, as well as allowing the audience to create a larger attachment to the characters.
Question 3: How are you gonna market and distribute your TV show? i.e. social media.
I think the main social platform that would be used would be Facebook to market the Tv show, this is because with Facebook it allows you to post a status, photos or video clips. By having these options it makes the process of promoting much easier. We can create milestones so for each week we post on Facebook, that being a poster of the show or a short clip. This will then intrigue our target audience wanting them to find out more about the show. Also, be marketing it all on a social media platform such as Facebook means we are directing it at our main target audience (15-21-year-olds) and this will also mean it'll be cheaper to market, as there won't need to be a budget for advertising in between TV adverts or putting posters up. Having the show marketed on social media such as Facebook will be affordable and more effective.
Questions by client not present:
Question 1: What are the unique selling points of the programme and how could these be advertised to the target audience.
The unique selling points of this program are that it is based in east London, it's a gritty teen love story and has some violent scenes from the past. I think having these ideas and themes make this story a unique selling point to the audience, especially as these themes and ideas aren’t seen as much on teen TV dramas and something that may be desirable to the specific audience. I think by having set in east London will make it a lot easier to advertise to the target audience, seeing as London is a cool place to live or come from, meaning teens who will see this may want to watch it as they might be interested in the culture that surrounds London, more specifically East London.
Question 2: What legal, ethical and regulations considerations need to be considered.
When looking back to the client brief they state this programme will air at 9 o’clock on a Thursday evening meaning it will be after the watershed, however that still means I need to conform to the regulations and adhere to any legal or ethical constraints, that being defamation of culture for example in the programme we are focusing on the east London culture, so we would have to be careful when recreating this culture not to offend anyone. Another legal consideration I need to keep in my mind would be distributing the product to online demand services such as; Netflix, Amazon video and now TV. This is because my show will need to follow the BBFC guideline ratings, so my show can be shown on as many on-demand services as possible without any legal or ethical issues. For example, Netflix follows the BBFC guideline ratings so I would have to keep in mind when filming any legal or ethical constraints that being, the use of violence, bad language or alcohol use within the show. If the show was shown globally and was put on Netflix, I would have to consult with Netflix any other legal issues that may occur when showing the program.
Question 3: How many episodes for the first series (If commissioned from the pilot)? How should we release the episode? One per week on Thursday at 9 pm? All at the same time?
If the pilot was commissioned I would have 12 episodes in the series that includes the pilot episode. I think this is a perfect amount for the series and this because; the number of episodes in the series will be long enough for character development, i.e allowing the audience to really understand what sort of person the character is, as well as make a connection with the character. By doing this it will make the audience members want to watch the next series as they will have that connection. Another way why having 12 episodes is effective is because a lot of companies such as BBC Three buy or commission series with 12 episodes as this is the most common way series are created with (12 episodes).
Question 4: How did the target audience feedback shape your ideas?
One of the first ideas I showed my target audience was the character profile, I did this because when the show airs its trailer; either that being online or on TV, the audience will straight away connect with the characters. This is because they have either something in common with the characters or they like the way they dress or look. The way I tested this on the target audience was by having a character profile slide, where I laid out key aspects of each character, for example, what they would wear/colours/dress code, what they look like, the type of personality they have and their background (Where they grew up, how they know the other characters within the story and status class etc) and with this character slide, I presented it to my target audience and gained feedback (Verbal), with the feedback I gained I updated my character profile so it matches what my target audience desired and where looking for. These here are the questions I asked my target audience:
When I finished asking these questions to my target audience I changed my character's profile so it matches the results I gained from my audience feedback, I think by doing this it allowed me to gain a better understanding of what younger people are looking for in regards to teen dramas. And with my results it allowed me to consider the storyline and make it more appropriate for my audience.
The second piece I tested was the title and the types of fonts I was hoping to be using. The main reason why I tested this was because when it came to the show being advertised, either that being on TV or posters, I wanted to tot be able to catch the audiences attention or make them be Abel to relate to it/the font. When testing this on a target audience I created a 'SurveyMonkey' Which allowed me to view the survey/questionnaire online. I only sent the survey/questionnaire to the teenager (15 to 21-year-olds) as this is the age range the executives wanted, by doing this meant I got accurate results and I could understand what teenagers are looking for in regards to fonts/titles.
The unique selling points of this program are that it is based in east London, it's a gritty teen love story and has some violent scenes from the past. I think having these ideas and themes make this story a unique selling point to the audience, especially as these themes and ideas aren’t seen as much on teen TV dramas and something that may be desirable to the specific audience. I think by having set in east London will make it a lot easier to advertise to the target audience, seeing as London is a cool place to live or come from, meaning teens who will see this may want to watch it as they might be interested in the culture that surrounds London, more specifically East London.
Question 2: What legal, ethical and regulations considerations need to be considered.
When looking back to the client brief they state this programme will air at 9 o’clock on a Thursday evening meaning it will be after the watershed, however that still means I need to conform to the regulations and adhere to any legal or ethical constraints, that being defamation of culture for example in the programme we are focusing on the east London culture, so we would have to be careful when recreating this culture not to offend anyone. Another legal consideration I need to keep in my mind would be distributing the product to online demand services such as; Netflix, Amazon video and now TV. This is because my show will need to follow the BBFC guideline ratings, so my show can be shown on as many on-demand services as possible without any legal or ethical issues. For example, Netflix follows the BBFC guideline ratings so I would have to keep in mind when filming any legal or ethical constraints that being, the use of violence, bad language or alcohol use within the show. If the show was shown globally and was put on Netflix, I would have to consult with Netflix any other legal issues that may occur when showing the program.
Question 3: How many episodes for the first series (If commissioned from the pilot)? How should we release the episode? One per week on Thursday at 9 pm? All at the same time?
If the pilot was commissioned I would have 12 episodes in the series that includes the pilot episode. I think this is a perfect amount for the series and this because; the number of episodes in the series will be long enough for character development, i.e allowing the audience to really understand what sort of person the character is, as well as make a connection with the character. By doing this it will make the audience members want to watch the next series as they will have that connection. Another way why having 12 episodes is effective is because a lot of companies such as BBC Three buy or commission series with 12 episodes as this is the most common way series are created with (12 episodes).
Question 4: How did the target audience feedback shape your ideas?
One of the first ideas I showed my target audience was the character profile, I did this because when the show airs its trailer; either that being online or on TV, the audience will straight away connect with the characters. This is because they have either something in common with the characters or they like the way they dress or look. The way I tested this on the target audience was by having a character profile slide, where I laid out key aspects of each character, for example, what they would wear/colours/dress code, what they look like, the type of personality they have and their background (Where they grew up, how they know the other characters within the story and status class etc) and with this character slide, I presented it to my target audience and gained feedback (Verbal), with the feedback I gained I updated my character profile so it matches what my target audience desired and where looking for. These here are the questions I asked my target audience:
- Do this characters look, style interest you without even knowing their backstory
- Do you think this character represents teenagers in today's society, especially how they look, dress and the type of personality they have?
- Would these characters backstory interest you enough to actually start to watch the series?
When I finished asking these questions to my target audience I changed my character's profile so it matches the results I gained from my audience feedback, I think by doing this it allowed me to gain a better understanding of what younger people are looking for in regards to teen dramas. And with my results it allowed me to consider the storyline and make it more appropriate for my audience.
The second piece I tested was the title and the types of fonts I was hoping to be using. The main reason why I tested this was because when it came to the show being advertised, either that being on TV or posters, I wanted to tot be able to catch the audiences attention or make them be Abel to relate to it/the font. When testing this on a target audience I created a 'SurveyMonkey' Which allowed me to view the survey/questionnaire online. I only sent the survey/questionnaire to the teenager (15 to 21-year-olds) as this is the age range the executives wanted, by doing this meant I got accurate results and I could understand what teenagers are looking for in regards to fonts/titles.
I think these questions where relevant because they relate to the brief, for example, one of the questions where "How did the target audience feedback shape your ideas?" this question was relevant because when I refer back to the client brief they want s to have a clear understanding of who the age group will be as well as our target audience. All the questions above where relevant questions as they all related back the brief allowing me to grow on the idea and explain how I would develop on certain aspects that weren't conveyed as well in the presentation.
D1: Discuss the client consideration for the creation of the product from the pitch
(D1) Watch the video of your pitch and the feedback from the client.
Write a short report that discusses the feedback from the client and the considerations/requirements and differentiate between useful points and points that do not add to the product creation.
Feedback should be used to further develop the initial idea in preparation for the product pre-production. Make a list of the points you would take on board when creating your pre-production materials.
Write a short report that discusses the feedback from the client and the considerations/requirements and differentiate between useful points and points that do not add to the product creation.
Feedback should be used to further develop the initial idea in preparation for the product pre-production. Make a list of the points you would take on board when creating your pre-production materials.
From my pitch, I have gained a lot of feedback from my client, some feedback was on what I need to improve and the other was on what was good. I am now going to write about the clients consideration and requirements they gave me in their feedback. I will be differentiating the useful points that where asked and the ones that aren't relevant to the product creation.
Rules, regulations and the remit:
Question 1: How does the programme conform the the BBC / BBC Three remit.
This question was asked by the client present, and I feel personally this is a useful point they picked out this is becasue, if my videos doesnt conform to the BBC / BBC Three remit then theres no point the show being comissioned as it must follow the remit. This question was important to the client as it allow them to understand if this show is worth commissioning and follows the programs remit, because of it doesn't follow the remit there is no point in commissioning it. I think this question was important to improve the show/production as it makes us follow the remit closely(depending on what the remit is) For example if its to educate, entertain and inform then It allows the show to follow that remit and create a story that does that.
Target Audience:
Question 2: How did the target audience feedback shape your ideas?
I think this question is important for the client to ask because it allows the to gain an understanding of what the audience wanted, as I said this question dnffentley has some importance as it gives the client some reassurance that this is what the audience want and would appeal to them. I think this question was asked because I didn't really talk about it within my presentation, however I did mention in the presentation about who it would be directed to in regards to what lifestyle people have. I think personally because I talked about it briefly I don't think their is any importance of this question as it doesn't give me an idea of how to improve my drama at all, however I could still do some more research into my target audience and find out what they want so I can add it into my drama.
Selling points:
Question 3: What are the unique selling points of the programme and how could these be advertised to the target audience.
This questiona asked I think helped me shape the idea of my TV drama it allowed me to thin about the unique selling point within the story line which is key for a great show. I think this question was raised as its something I didn't speak about as much as I wanted in my presentation, the question was asked by the client because this is needed to actually invest into the programmes. Because if there is no unique selling point you cant see how the show would be interesting for the target audience, also by asking this the client can understand how much it would cost to advertise which is another key piece of knowledge they need to know due to budgeting requirements. I think this question was important as it helped me shape the idea of how I would advertise this product, although I talked about it in my presentation I didn't do a deep enough analysis on how we would market it and advertise it to the audience , so I think this will defiantly help with planning of the production. This question Is very important and has allowed me to think about changing some ideas, as now I can think about what unique selling point I could really focus on, and perhaps find new themes I could add so it really relates to my audience.
Legal and ethical issues:
Question 4: What legal, ethical and regulations considerations need to be considered.
This question was raised about legal and ethical considerations as I only touched upon it in my presentation once. The client wants to know any legal or ethical considerations surrounding the storyline and advertising of the show, so fir this I need to look into OFCOMS guidelines as well as ASA so I can get an understanding of what I need to consider. I think this question is very important and is something I need to look into to actually get the show commissioned. One OFCom guideline I need to follow will be "2.2 Factual programmes or items or portrayals of factual matters must not materially mislead the audience. (Note to Rule 2.2: News is regulated under Section five of the Code.)". I need to consider this rule.
Question 1: How does the programme conform the the BBC / BBC Three remit.
This question was asked by the client present, and I feel personally this is a useful point they picked out this is becasue, if my videos doesnt conform to the BBC / BBC Three remit then theres no point the show being comissioned as it must follow the remit. This question was important to the client as it allow them to understand if this show is worth commissioning and follows the programs remit, because of it doesn't follow the remit there is no point in commissioning it. I think this question was important to improve the show/production as it makes us follow the remit closely(depending on what the remit is) For example if its to educate, entertain and inform then It allows the show to follow that remit and create a story that does that.
Target Audience:
Question 2: How did the target audience feedback shape your ideas?
I think this question is important for the client to ask because it allows the to gain an understanding of what the audience wanted, as I said this question dnffentley has some importance as it gives the client some reassurance that this is what the audience want and would appeal to them. I think this question was asked because I didn't really talk about it within my presentation, however I did mention in the presentation about who it would be directed to in regards to what lifestyle people have. I think personally because I talked about it briefly I don't think their is any importance of this question as it doesn't give me an idea of how to improve my drama at all, however I could still do some more research into my target audience and find out what they want so I can add it into my drama.
Selling points:
Question 3: What are the unique selling points of the programme and how could these be advertised to the target audience.
This questiona asked I think helped me shape the idea of my TV drama it allowed me to thin about the unique selling point within the story line which is key for a great show. I think this question was raised as its something I didn't speak about as much as I wanted in my presentation, the question was asked by the client because this is needed to actually invest into the programmes. Because if there is no unique selling point you cant see how the show would be interesting for the target audience, also by asking this the client can understand how much it would cost to advertise which is another key piece of knowledge they need to know due to budgeting requirements. I think this question was important as it helped me shape the idea of how I would advertise this product, although I talked about it in my presentation I didn't do a deep enough analysis on how we would market it and advertise it to the audience , so I think this will defiantly help with planning of the production. This question Is very important and has allowed me to think about changing some ideas, as now I can think about what unique selling point I could really focus on, and perhaps find new themes I could add so it really relates to my audience.
Legal and ethical issues:
Question 4: What legal, ethical and regulations considerations need to be considered.
This question was raised about legal and ethical considerations as I only touched upon it in my presentation once. The client wants to know any legal or ethical considerations surrounding the storyline and advertising of the show, so fir this I need to look into OFCOMS guidelines as well as ASA so I can get an understanding of what I need to consider. I think this question is very important and is something I need to look into to actually get the show commissioned. One OFCom guideline I need to follow will be "2.2 Factual programmes or items or portrayals of factual matters must not materially mislead the audience. (Note to Rule 2.2: News is regulated under Section five of the Code.)". I need to consider this rule.