Generate ideas for a new interactive media product for a client brief
Purpose: The purpose of the piece is to educate and inform as well as having entertainment aspects in the product.
Clients needs: The clients needs are that the need an advancement in their advertisement so the are wanting a new interactive multimedia product to be developed allowing tourists and the people who live in the town to see up coming events as well as things to do. My client is the Cambridge city council, the Cambridge city council wants to advance their website into todays modern technology and advertise through modern tech i.e apps, the idea is to share what is available in Cambridge for visitors and tourists. The council have asked for a new interactive multi-media product to be developed that will be able to view on multiple devices. I have decided to create an app to share information about Cambridge and share what is available in Cambridge. The client has specifically stated that the app must have the following:
- Raise the profile of Cambridge on the internet
- Be a source of information for locals about what events are happening.
I am going to be making sure that my app does feature these client needs, I will also make sure it is going to be optimised for apple devices such as the iPhone 7, the app will then soon then be available on other apple devices and on android. This app will be helping Cambridge raise its profile to people all around the world, showing them things to do places to eat, and places to shop etc. Having different locations on the app will also help locals business in profit as more and more people will hopefully visit these shops or establishments. The app will also be providing new information about Cambridge with all up to date events and shops, the app will also allow the user to click onto links on the app the be taken to a website. All of this I will be following and refers to the clients brief as they stated within the client brief this is what they wanted.
Target audience: The target audience for this media product will be ages 20 to 45 as it will be a simple app to use, and it will be both genders male and female. The demographic will be middle class people, who live in or near Cambridge with a family, and on a high salary wage or at university, this will mean they will have more disposable income to spend in Cambridge, the demographic will also be tourists visiting Cambridge from around the world. Their interests will include the history of Cambridge as well as shopping, activities and places to go. My target audiences needs are to be educated and informed on the city they are visiting, and too find news things to do. Because the target audience will be so big I will need to compromise for everyones needs, so everyone has their needs fulfilled.
Content: The content in my app will be a map of Cambridge to allow the audience to see where they and to see where other landmarks are. There will also be a quiz on the history of Cambridge this will keep the audience entertained as well as educated about Cambridge, I will also have Images as well as my promotional video from unit 3 on the app so the audience can be informed. There will also be text to help direct people around the app as well as informing on what they can do and see in Cambridge.
Format: The format of the app needs to be in the format for the iPhone 7. The app can be fitted for all apple products. However I will focus on making sure it is perfect for the iPhone 7.
Platform budget
Platform budget: For building the app I think I will need help building it, and for that I will need a coder as the will be experienced and know what the will be doing. To do this I would need to pay people to help me build the app, I researched how much coders cost and have found for very 100 lines of code it will cost around £100 - £125. A platform budget I need to be aware of is copyright for example is I used someone else images, videos or information I could be breaking the intellectual copyright act and could be sued. Copyright will be an issue as Im using videos, images and information, to avoid copyright I will need to take my own images myself and use my owns videos. However If I'm wanting to use someone else's content I will need to pay a royalty fee to the this could range anywhere from £20 to £120. I am also hoping to use a my promotional video within the pp so I don't need to worry about paying a royalty fee to anyone as its mine own property and I wont be breaking any copyright laws. To make sure no one copies my work or claims it is there I need to make sure I have a patent which basically allows me to have rights or a title over the product for a set period of time to get one I would need to apply to the government for one.
Outline designs
App idea:
Clients needs: The clients needs are that the need an advancement in their advertisement so the are wanting a new interactive multimedia product to be developed allowing tourists and the people who live in the town to see up coming events as well as things to do. My client is the Cambridge city council, the Cambridge city council wants to advance their website into todays modern technology and advertise through modern tech i.e apps, the idea is to share what is available in Cambridge for visitors and tourists. The council have asked for a new interactive multi-media product to be developed that will be able to view on multiple devices. I have decided to create an app to share information about Cambridge and share what is available in Cambridge. The client has specifically stated that the app must have the following:
- Raise the profile of Cambridge on the internet
- Be a source of information for locals about what events are happening.
I am going to be making sure that my app does feature these client needs, I will also make sure it is going to be optimised for apple devices such as the iPhone 7, the app will then soon then be available on other apple devices and on android. This app will be helping Cambridge raise its profile to people all around the world, showing them things to do places to eat, and places to shop etc. Having different locations on the app will also help locals business in profit as more and more people will hopefully visit these shops or establishments. The app will also be providing new information about Cambridge with all up to date events and shops, the app will also allow the user to click onto links on the app the be taken to a website. All of this I will be following and refers to the clients brief as they stated within the client brief this is what they wanted.
Target audience: The target audience for this media product will be ages 20 to 45 as it will be a simple app to use, and it will be both genders male and female. The demographic will be middle class people, who live in or near Cambridge with a family, and on a high salary wage or at university, this will mean they will have more disposable income to spend in Cambridge, the demographic will also be tourists visiting Cambridge from around the world. Their interests will include the history of Cambridge as well as shopping, activities and places to go. My target audiences needs are to be educated and informed on the city they are visiting, and too find news things to do. Because the target audience will be so big I will need to compromise for everyones needs, so everyone has their needs fulfilled.
Content: The content in my app will be a map of Cambridge to allow the audience to see where they and to see where other landmarks are. There will also be a quiz on the history of Cambridge this will keep the audience entertained as well as educated about Cambridge, I will also have Images as well as my promotional video from unit 3 on the app so the audience can be informed. There will also be text to help direct people around the app as well as informing on what they can do and see in Cambridge.
Format: The format of the app needs to be in the format for the iPhone 7. The app can be fitted for all apple products. However I will focus on making sure it is perfect for the iPhone 7.
Platform budget
Platform budget: For building the app I think I will need help building it, and for that I will need a coder as the will be experienced and know what the will be doing. To do this I would need to pay people to help me build the app, I researched how much coders cost and have found for very 100 lines of code it will cost around £100 - £125. A platform budget I need to be aware of is copyright for example is I used someone else images, videos or information I could be breaking the intellectual copyright act and could be sued. Copyright will be an issue as Im using videos, images and information, to avoid copyright I will need to take my own images myself and use my owns videos. However If I'm wanting to use someone else's content I will need to pay a royalty fee to the this could range anywhere from £20 to £120. I am also hoping to use a my promotional video within the pp so I don't need to worry about paying a royalty fee to anyone as its mine own property and I wont be breaking any copyright laws. To make sure no one copies my work or claims it is there I need to make sure I have a patent which basically allows me to have rights or a title over the product for a set period of time to get one I would need to apply to the government for one.
Outline designs
App idea:
Imaginary entity:
Mood board:
Navigation map:
Outline design:
Storyboards
Produce a plan for the creation of the interactive media product from the generated ideas
Work plan - Gantt chart
Ideas generated
Mood board
Commercial considerations
In my app there is room for commercial considerations such as sponsors for companies, this can be done when the user click on things to do in Cambridge on the event icon, doing this means I could get paid for endorsement of a company. All I would need to do I put the company in a positive light and actually try and sell the product to the user. However I would need to be careful when product placing a company as I will need to ask for permission first as I could be done for copyright and intellectual property act.
Graphical User Interface (GUI)
For my GUI I need to make sure it is very easy to use and not over complicated, I also need to make sure that it is simplistic and that there isn't too many icons that will make it distracting and not aesthetically pleasing. My target audience for this app is 18 to 65 year olds, both male and female so to make it easy to access and easy to navigate around the app I need to make it simplistic but very informative to the demographic. I also need to make sure it is aesthetically pleasing as this will make the user spend more time on the app and start to enjoy it, it will also make the app easier to navigate round if it looks aesthetically pleasing. As there will be a lot of information in written from, I need to make sure I don't use a large vocabulary so this will allow me to hit a wider audience.
Product navigation map
Storyboarding of pages/screens (e.g. layout, colours, fonts, screen sizes)
Accessibility - how will the user access the content?
The way the user can access the content will be laid out for them in a very easy format, for example I will be having all the content along the bottom of the app and all you will need to do to access the content is click on the logo which the user wants to go to, once they have clicked on it all the content and information will come up on another page for the user. The app will be very easy to navigate around for the user as all the content will be labelled and you just have to click and scroll.
The way the user can access the content will be laid out for them in a very easy format, for example I will be having all the content along the bottom of the app and all you will need to do to access the content is click on the logo which the user wants to go to, once they have clicked on it all the content and information will come up on another page for the user. The app will be very easy to navigate around for the user as all the content will be labelled and you just have to click and scroll.
Interactivity - what actually are the interactive bits on the App?
The quiz is a interactive part of my app as it allows the user to click on any three of the right answers and really think about the questions asked. When they click on a certain answer it will come up if they are wrong or right so the user can see, this will make the user entertained as the will be a fn and educational game for them. The map is also another interactive feature of the app as you can click on places to go that are recommended it will then tell you information about the place you want to go to, this is a interactive part of the app as the user click on the recommended places to go as well as getting the directions from it as well.
The quiz is a interactive part of my app as it allows the user to click on any three of the right answers and really think about the questions asked. When they click on a certain answer it will come up if they are wrong or right so the user can see, this will make the user entertained as the will be a fn and educational game for them. The map is also another interactive feature of the app as you can click on places to go that are recommended it will then tell you information about the place you want to go to, this is a interactive part of the app as the user click on the recommended places to go as well as getting the directions from it as well.
Explain the legal and ethical issues relating to products ideas
Legal issues:
Some legal issues that could appear in my product would include-
Copyright; This could be a big issue as I am hoping to use certain images, videos, fonts, sound, advertising. Thee is also copyright problems when it comes to the actual app itself, for example the whole idea, or layout of the app I need to be careful of as I don't want to use or copy anyone else's original ideas. To make sure this is a feasible product I need to make sure there is no copyright issues. Doing this I need to make sure all the images and videos I use are copyright free, If they are not I will need to contact the owner of the Image or video and ask permission to use their image/video in my product. If I do get permission I will have to reference them to make sure I don't get into any legal issues
Libel; some implications that may arise when producing my app will be libel as I could be sued for making false accusation or giving a false defamation about a place. However my app will not run into a libel legal issues as I wont be giving defamation of the city as I'm trying to promote it. I will also make sure all my facts are from a reliable source and that none of them supply false information as I don't want to give the user false information about Cambridge, I will also not be giving defamation of the council as the app is for the council. A big libel problem that could occur is giving the user a price to an event which is five times more than the true cost, the means I will be trying to make money of the user, however I won't be doing this as I don't want to run into any legal issues and get bad reputation for the app.
Intellectual property rights; When creating that app I may need to apply for a patent as I need to be careful of intellectual property rights, meaning someone very easily could take my ideas and inventions if it is not trademarked, If i applied for a patent this would mean no would could take my own intellectual property. In my work I may also use images that arent mine meaning I will have to ask permission from the owner of the photo, if I don't I could run into legal issues surrounding copyright. Intellectual property may also appear when i write certain information, for example I will be using a lot of facts and figures fro my app so I need to be careful when using these facts and figures and make sure I give credits from who produced it and where I sourced the information. I also need to be careful of other people taking my own work and information and using it as there own, so to make sure they don't use or copyright my work I need to a patent meaning they can't use my work without my permission and if the do the can run in to legal issues allowingme to sue them for copyright and possibly libel as well.
Personal data protection act; this law is designed to protect personal data stored on computers or held by companies, this won't be a problem for my app as I wont having a place where you need to sign in, meaning I won't have any information I will need to hold. If I did have a place where the user need to sign in this would mean I wouldn't be allowed to releases any Information about the user. The personal data also connects to Identify theft as identity thieves can take users information and use it, however this won't be a problem on my app.
Cyber stalking; This is only something that could happen If the user signs in to the app luckily I will not be having a log in or sign up button so cyber stalking will not be a problem, I will also not be having comment section so cyber stalkers cannot harass or frighten any other users on the app.
Ethical issues:
Misrepresentation; This could be a problem when developing my app and inputting the information, as I don't want to put Cambridge in a negative light meaning that I will be misrepresenting it, I will be making sure I don't write any bias information that may offend people, I also need to be careful of alienating any groups of people or religions.
Decency; this is a problem that may occur in my app, as I need to be careful what images video or content I put in as It can't be inappropriate to the audience. I ned to make sure my app is decent so I will need to consider what content I put on it before I do.
Justify the planned interactivity and range of media content to meet a client brief
App portfolio
The name of the app is Cambridge and this is what the app icon looks like:
Audience:
Adults 20-40 years old
Male and female
Adults 20-40 years old
Male and female
Annotated design and layout of the app:
Navigation map:
Interactive elements annotated: